ARTICLE MARKETING

Why article marketing?

The purpose of article marketing is to attract visitors to your website or blog by means of the back link of a submitted article. The aim is not to submit hundreds of articles hoping that people find your back link or improve search engine rankings.

People are looking for quality information that they can use straight away. Try to give solutions to problems people experience. If the reader reads the article and clicks the url then the aim of the article marketer is achieved.

Essentials of Article Marketing

By simply implementing the following strategies, you will ensure  that you get targeted traffic:

Place your articles where they can be easily viewed.

Write headlines that catch the eye.                          

Generate interest in the article body.

Get people to click the back link located in resource box.

Arrange your Articles using Keywords

Keywords are phrases that people use to search for stuff online. ‘Keyword density’ is the amount of a certain keyword per 100 words. Position your articles in the relevant searches so that they are found by the right people. You need at least a 1% keyword density, but not more than 3%. Enrich your article with keywords, don't stuff it. Search engines detect it easily.

Keyword Research

The best keyword research tool is Google adwords tool.

1. Number of searches    

This is the number of searches per month. Check for

 terms with higher searches. Many people are looking

 for it.

2. Competition

Compare the results of your keyword searches on Google. If there are 13,500,000 results a lot of people are competing for that keyword. Assuming you only get 2000 results, there are very few competing sites. Your chances are much better showing up on the first page of the search results. Once there your views will increase drastically.

3. Profitability

Not all traffic is rewarding. Traffic attained for certain keywords sometimes don’t convert. When searching for a keyword, look for ads. If they do appear someone is spending money on that particular keyword.

Your aim is to get low competition, profitable keywords with enough searches per month in order to position your articles well.

Grabbing Attention with Headlines

When searching for your article the first thing people see is the title or headline. Since the headline is an attention grabber it is imperative that it attracts attention.

Examples of headlines:

Lists :  Top 10 Ways to Train a Cat for Competitions

Questions:  Do You Want to Learn How to Train a Cat?

Commands:  Start to Learn to Train a Cat, Now!

Article content

Article Body

The body must create and maintain interest throughout, so that the reader doesn’t stop reading. Apart from that, a good article body can also act as a ‘pre-sell’ of the back link.    

Relevancy

For long keywords, it is simple to know what people want.

Someone searching for ‘best places in Canada to fish’ is probably looking for just that. On the other hand someone searching for ‘Canada fishing’ could be looking for places to fish or information about the fishing industry in Canada.

It is difficult to get your article to be relevant for all the individual keywords. Attempt to give your following exactly what they want.

Creating interest

There are no rigid rules about creating interest. Give your reader content that is appealing to them. Never conclude the article in its body.

Resource Box

The resource box is the conclusion of the article and the place where the back link is located. Content of resource box should motivate the users to click on the link.

It should contain incentives to spur people on i.e. “Need more information, Free e-book info never revealed before. etc. 

Further Promotion

Once an article is published you can built back links to get higher up the listings. However building back links is time consuming and you don’t want to waste time building links to a site that is not yours.

Social book marking is an excellent way to increase traffic to your article.

You can also resubmit your article to other directories. Change the back link to point to your original article.

Best Article Sites

The most popular article directory is Ezinearticles.com. It has a high page rank and outperforms most of the other directories.